Bruce on the artist
During the 2012 SXSW Keynote Address
"The Beatles were cool. They were classical, formal, and created the idea of an independent unit where everything could come out of your garage. The "Meet the Beatles" album cover, those four head shots. I remember, I seen 'em at J. J. Newberry's. It was the first thing I saw when you ran down to the five–and–ten cent store. There were no record stores. There weren't enough records, I don't think, in those days. There was a little set by the toys where they sold a few albums. And I remember running in and seeing that album cover with those four headshots. It was like the silent gods of Olympus. Your future was just sort of staring you in the face. I remember thinking, "That's too cool. I'm never gonna get there, man, never." And then in some fanzine I came across a picture of the Beatles in Hamburg. And they had on the leather jackets and the slick–backed pompadours, they had acned faces. I said, hey, "Wait a minute, those are the guys I grew up with, only they were Liverpool wharf rats." So minus their Nehru jackets and the haircuts – so these guys, they're kids. They're a lot cooler than me, but they're still kids. There must be a way to get there from here. "