Bruce intented to play the song once:
1974-10-04 ( AVERY FISHER HALL, LINCOLN CENTER, NEW YORK CITY
Bruce had this song on a setlist but unfortunately the front section of the stage collapsed before he got a chance. We have no record of Springsteen ever playing "On Broadway".
It was scheduled as one show, with Springsteen & The E Street Band the sole artist on the bill. Chaos reigned near the end of this show and a Brucebase reader who attended explains why: "My wife and I were in front of the stage during "Quarter To Three" when the first two rows of seats next to us just disappeared, the left side of the stage and first couple of rows fell about six feet. A couple of monitors fell in where the people were seated but it didn't appear that anyone got hurt. The encore was abruptly ended however".
For this concert we are fortunate to have two unique items; handwritten setlists penned not by Bruce, but by Clarence Clemons and Danny Federici. Prior to every show Bruce would compose his setlist in the green room, just as he does today. Rather than make copies, the band would then copy his setlist in order to have it in their own handwriting. Usually these setlist copies would be made on a small memo pad and disappear by the end of the show, however Avery Fisher Hall had their own music stands, and so the setlists were written on larger sheets of paper. These two pages were picked up in the green room after the show by Art Reilly, a member of Springsteen's lighting crew. Several interesting nuggets of information can be gleaned from these setlists.
The most notable song however is the listed closer, The Cookies / The Drifters' "On Broadway", which Springsteen intended to play after "Quarter To Three" - hardly surprising given Avery Fisher Hall's close proximity to Broadway. Unfortunately the front section of the stage collapsed before he got a chance. We have no record of Springsteen ever playing "On Broadway".